The Jockey Club


Cheltenham Festival required an exclusive event for the Owners & Trainers Hospitality Suite. It was to be a prestigious occasion with an exclusive list of 300 guests, including industry celebrities and corporate partners. 


Our brand creative centred around the unique colours of jockey silks, something recognised by race goers, owners and trainers alike. Creating a set of silks that reflected the historic winners and personalities of past Gold Cup winners helped give the Suite a unique look at the Cheltenham Gold Cup Festival.

Together with designed graphic treatments and a crafted interior we achieved a prestigious event that delighted, engaged and made the very most of our creative.

My Role

Art Direction, Creative Concepts, Graphic Design, Large Format Artwork, Design Management.


This work was produced while consulting for Detail Management Services in 2019.

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