Client

Loft Plan

Brief

Established in 1990, Loftplan have been successfully bringing lofts to life for 25 years and are the leading loft conversion company in the south of England. The client wanted to attract a more diverse base of clients and create a look that was more in keeping with their core values

Response

The new brand reflects the three values at the heart of LoftPlan: Design, Build, Live. A ribbon shaped banner houses a carpentry joint, reflecting the excellence and quality of Loft Plan’s work. All this sits inside a classic gable-end symbol, creating a strong mark of quality that reflects their values.

My Role

Brand creation, design management, copy writing and artwork.

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