Client
Loft Plan
Brief
Established in 1990, Loftplan have been successfully bringing lofts to life for 25 years and are the leading loft conversion company in the south of England. The client wanted to attract a more diverse base of clients and create a look that was more in keeping with their core values
Response
The new brand reflects the three values at the heart of LoftPlan: Design, Build, Live. A ribbon shaped banner houses a carpentry joint, reflecting the excellence and quality of Loft Plan’s work. All this sits inside a classic gable-end symbol, creating a strong mark of quality that reflects their values.
My Role
Brand creation, design management, copy writing and artwork.
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