Lenovo & CDW


CDW are dedicated to transforming customers’ experience with technology and required a B2B campaign launch to promote the new Lenovo X 13 Series on their platform.


Lenovo laptops are renowned for their military grade specifications and reliability, but the ‘design’ of this laptop is also a classic, it’s even in the permanent collection at the Museum of Modern Art in New York. I created a campaign that was sympathetic with the simple, minimal design philosophy of the product and showcase this using the ‘Less >< and more’ symbols. This helped elevate both CDW and Lenovo’s brand positioning in a saturated marketplace.

My Role

Art Direction, Concepts, Graphic Design and Artwork

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