HSBC have been hosting VIP guests at the Autumn Internationals since 2013. They required an exclusive event for top-level bank staff and high net worth customers to be hosted at the 2018 Autumn International events.
Producing and winning the pitch for this high-end event, we created A ‘Secret Japanese Garden’ cultural theme to link with the Rugby World Cup in 2019. Japan were the guest team, so this also helped amplify HSBC’s glabal values.
An introduction to Japanese culture with a fusion of East meets West helped bring the Secret Japanese Garden to life.
A classic Shodo painted mark was created that reflected the Japanese culture and HSBC values. Along with an red Zen ‘circle’ that expresses strength and movement.
Showcasing England & New Zealand values, alongside Japanese culture, highlights HSBC’s ‘connected’ brand values . . . Together we Thrive.
Concept Creation, Design & Artwork, Print Management.
This work was produced while consulting for Detail Management Services.
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