BMW Wentworth

The BMW sponsored European Tour, at Wentworth, moved from the traditional Summer event to the Autumn season (September). BMW required a gift that VIP guests would remember, but also kept true to the event branding.

I came up with branded items and the strapline ‘THE PERFECT DRIVE, WHATEVER THE WEATHER’ all packaged to reflect the brand and protect guests from possible inclement weather!

– USB drive key fob
– Keyring
– Compact umbrella
– Wallet

Creative Branding, Graphic Design, Concepts & Artwork, Copy Writing.

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This work was produced while consulting for Detail Management Services..