HSBC World Sevens

With the Sevens cut short for 2020 HSBC wanted fans engaged for the 2021 Sevens World Series. A social media campaign was required that would remind fans the game is only on hold, it will ‘be back soon’.

A fun campaign was created using the Canadian Captain’s empty kit, as social distancing has left the game deserted for now. ‘TOGETHER WE WAIT’ reinforces the Bank’s brand sign-off  ‘TOGETHER WE THRIVE’ which seems very appropriate in these times! Different kits would be used for for all 10 global venues. #bebacksoon.

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