Chez Roux


A fine dining experience was required for the Cheltenham Gold Cup 2020, to be hosted by the world-renowned, Michelin star chef Albert Roux, his son Michel Roux Jr and granddaughter Emily.  


Working for the Design agency Detail Management Services Ltd, we created a VIP branded theme for the Jockey Club that was sympathetic to the existing guidelines. At the core was a celebration of past Gold Cup winners, matching these winning dates to fine wines on the day. Reserved VIP invites were sent to guests, themed interior and event collateral helped create a unique VIP experience.

My Role

Brand, creative, packaging, copy writing and artwork.

This work was produced while consulting for Detail Management Services.

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